You've done the research. You've looked at the comparable sales data on NameBio. You've read about the domain aftermarket and understand that .com domains sell for $30,000, $60,000, $100,000 and well beyond on established platforms. You've evaluated the Softbrite model and the 72/28 structure makes sense to you.
Now you want to know exactly how to get started. Not theory. Not persuasion. Just the practical steps from where you are right now to having premium .com domains actively being marketed to global buyers on your behalf.
This is that guide. Written specifically for Nigerian buyers. Covering everything from account setup to catalog evaluation to making your first purchase to what happens after, including realistic expectations and the mistakes to avoid.
Getting started takes $3,000 and five minutes. Our team handles the selling. You keep 72% of every sale in US dollars.
Create Your Account#Before You Create an Account: The Preparation
Don't rush the purchase. Smart buyers prepare before they commit capital. Here's what that preparation looks like.
Review comparable sales data. Go to NameBio (namebio.com). It's free. Search for two-word and three-word .com domains in industries you're interested in: fintech, health, AI, real estate, insurance, SaaS, e-commerce. Look at what comparable names have sold for in the past 12 to 24 months. This gives you an independent reference point for evaluating Softbrite catalog pricing.
Determine your capital allocation. Decide in advance how much you're willing to deploy. Most Softbrite buyers spend $3,000 to $5,000+ per domain. Serious portfolio builders start with $10,000 to $20,000 across three to five domains. Whatever the amount, it should be capital you can afford to have working for 3 to 6 months without creating financial strain.
Identify your industry focus. While the sourcing team has already vetted every domain in the catalog, having a sense of which industries you believe are strong helps you narrow your selections. If you work in finance, you may spot fintech domain opportunities that others miss. If you follow the health sector, you may recognize the value in health tech names that an outsider wouldn't. Your existing knowledge can inform your picks.
Understand the timeline. Most Softbrite domains sell within 3 to 6 months. Some sell faster, some slower. Plan your expectations around that range. If you're deploying $15,000 across four domains, assume that capital is working for at least 3 months before the first potential sale.
#Step-by-Step: Your First Purchase
Step 1: Create your account. Go to the Softbrite platform and register. You'll need your name and email address. Account creation takes two minutes. You can do this from a phone or a computer.
Step 2: Browse the catalog.
The catalog is organized by industry category and price tier. Each listing shows the domain name, the price, and the industry vertical. Take your time. There's no deadline or countdown timer. Good domains remain in the catalog until they're purchased by another buyer, but strong names do sell, so don't wait indefinitely.
As you browse, look for names that:
• Are short (one to three words)
• Contain keywords relevant to growing industries
• Sound like a company name a real business would use
• Are in industries where you know corporate spending is active
You can check any name against comparable sales on NameBio to verify that the pricing aligns with market data.
Step 3: Select your domain(s). If this is your first purchase, consider starting with two to three domains across different industries. This creates immediate portfolio diversification and increases your exposure to buyer demand from multiple sectors. If you prefer to start with a single domain to test the process, that's fine too. Many successful buyers started with one name and scaled after their first sale.
Step 4: Complete payment. Pay using your Visa or Mastercard debit card, or bank transfer where available. The payment process works identically to any online purchase. Confirmation is immediate. Your domain appears in your account dashboard within minutes.
Step 5: The resale team begins work. Within days of your purchase, the Softbrite resale team starts preparing your domain for market. This includes building a buyer-facing landing page on the domain, launching targeted advertising campaigns, and listing across premium marketplace channels. You don't need to do anything. The team has your domain.
#What Happens After Your Purchase
This is the part that separates Softbrite from every other platform. After purchase, you're not left to figure out the selling on your own.
Week 1-2: The resale team completes landing page development and initiates advertising campaigns targeted at buyers in the relevant industry. Your domain is listed across premium channels.
Month 1-3: Ad campaigns run. Buyer inquiries come in. The team manages all conversations, answers questions about the domain's value, and begins negotiations with serious prospects.
Month 3-6: For most domains, meaningful negotiation activity occurs during this period. The team works to close at the strongest possible price. When a deal is finalized, the domain transfers to the end buyer and your 72% is processed for wire transfer.
Throughout: You can monitor your dashboard for status updates. The team communicates directly when there's significant buyer activity. You don't need to chase anyone for information.
Matt Hernandez, Softbrite's Head of Sales Operations, describes the post-purchase experience:
"The biggest adjustment for new buyers is accepting that they don't need to do anything after the purchase. They want to help, they want to be involved, but our team has the infrastructure, the marketplace access, and the negotiation experience. The best thing a buyer can do after purchasing is let us work. We'll keep them informed when it matters."
— Matt Hernandez, Softbrite's Head of Sales Operations
#How to Evaluate Which Domains to Buy
Even though every domain in the catalog has been vetted by the sourcing team, understanding the evaluation framework helps you make selections you feel confident about.
Check the keyword. Does the domain contain a word that relates to a major industry? Domains with keywords in finance, health, technology, insurance, real estate, and e-commerce consistently attract the strongest buyer demand.
Assess the brandability. Say the domain name out loud. Does it sound like a company? Would you picture a logo and a website when you hear it? Strong brand impression means broader buyer appeal.
Review the length. One-word and two-word .com domains are the most valuable. Three-word names can also sell well, particularly if the keywords are strong. Beyond three words, buyer demand typically drops.
Look at comparable sales. Search NameBio for similar .com domains. What have names with similar keywords, length, and industry focus sold for in the past 24 months? If comparables are consistently in the $40,000-$70,000 range, the catalog pricing should be well below that range, reflecting the acquisition cost rather than the resale value.
Consider industry timing. Are companies in this sector currently raising money? Launching new products? Expanding into new markets? Active industries produce active buyers. A domain tied to a sector in a growth phase is more likely to attract interest within the 3 to 6 month window.
$3,000 to $6,000 gets you a premium .com domain. When it sells for $45,000 to $80,000+, 72% is yours.
Sign Up Now#Common Mistakes First-Time Nigerian Buyers Should Avoid
Based on conversations with the Softbrite team and patterns in buyer behavior, here are the mistakes to avoid.
Deploying capital you need short-term. This is the most common and most damaging mistake. If you're buying with money you need for rent, school fees, or business operations in the next 90 days, you're setting yourself up for stress that's entirely avoidable. Only deploy capital you can afford to have working for 3 to 6 months.
Buying one domain and judging the entire model by its timeline. A single domain is a single data point. If it sells in two months, you'll think the model is magic. If it takes five months, you might think it's broken. Neither conclusion is accurate. The model is designed for portfolios. Results should be evaluated across multiple domains.
Checking the dashboard obsessively. Daily dashboard checking adds nothing to the outcome. The resale team works your domain whether the dashboard is open or not. Weekly checks are more than sufficient. Let the team do their job.
Ignoring comparable sales data. NameBio is free. Taking 15 minutes to review what similar domains have sold for gives you independent confidence in your purchase. Skipping this step means you're relying entirely on someone else's evaluation rather than verifying it yourself.
Concentrating all capital in one industry. If you buy three domains and they're all in fintech, you're exposed to a single sector's demand cycle. If fintech buyer activity slows for a quarter, all three domains are affected. Spreading across fintech, health, AI, and another sector gives you multiple demand pools.
Expecting guaranteed outcomes. No legitimate business offers guaranteed returns on guaranteed dates. If the Softbrite model promised that, it would be a red flag. What they do offer is a professional team, active marketing, marketplace access, and an alignment of incentives through the 72/28 model. The outcomes depend on market dynamics, and they're historically strong. But "historically strong" is not "guaranteed."
#Payment Methods Available to Nigerian Buyers
Visa or Mastercard debit card. The standard payment method. Works from any Nigerian bank that issues Visa or Mastercard debit cards. Payment is processed immediately with instant confirmation.
Bank transfer. Available in some regions. If you prefer bank transfer, the Softbrite operations team can provide details for completing the transaction.
Wire transfer (for proceeds). When your domain sells, your 72% is sent via wire transfer from the United States to your Nigerian bank account. You do not need a US bank account. The operations team assists with setting up wire transfer details if needed.
#Building From Your First Purchase to a Portfolio
Your first purchase is a learning experience. You see how the catalog works, how the payment processes, how the dashboard tracks your domains, and how the team communicates.
Your first sale is proof of concept. You experience the full cycle from purchase to wire transfer. The numbers move from theoretical to real.
Your second cycle is where strategy begins. You now know which industries moved faster, what the negotiation timeline looked like, and how the proceeds felt in your account. You buy with more conviction and more strategic intent.
By your third cycle, you're operating as a portfolio builder. You have 5 to 10 active domains across multiple industries. You're reinvesting proceeds. Sales are coming in periodically. Dollar income is becoming a structured part of your financial life.
This progression from first purchase to active portfolio typically takes 6 to 12 months. The buyers who follow it consistently are the ones who build the most substantial dollar income streams through the platform.
#Frequently Asked Questions
Create a free account on Softbrite, browse the catalog of vetted premium .com domains, and purchase using a Visa or Mastercard debit card or bank transfer. The resale team begins marketing your domain within days. Most buyers start with 1-3 domains at $3,000-$5,000+ each. Before purchasing, review comparable sales on NameBio to independently verify market pricing.
You need a Visa or Mastercard debit card (or bank transfer capability), capital of $3,000+ per domain, an internet-connected device (phone or computer), and an email address for account creation. No technical knowledge, domain industry experience, or special documentation is required.
Evaluate domains based on keyword relevance (connection to high-value industries), brandability (sounds like a company name), length (shorter is better), comparable sales data (check NameBio for similar names), and industry timing (growing sectors attract faster buyer activity). The Softbrite sourcing team has already vetted every catalog domain against these factors, but independent verification strengthens your confidence.
Your domain appears in your account dashboard with purchase details. Within days, the resale team begins preparing the domain for market, including building a landing page and initiating advertising campaigns. You don't need to take any action. The team manages the entire selling process from this point forward.
The most common mistakes are: deploying capital needed for short-term obligations, buying only one domain and judging the entire model by its timeline, concentrating purchases in a single industry instead of diversifying, checking the dashboard daily instead of weekly, and expecting guaranteed outcomes. Starting with 2-3 domains across different industries and planning for a 3-6 month timeline is the recommended approach.
Softbrite sends your 72% share of the sale price via wire transfer from the United States. The transfer goes to your Nigerian bank account. No US bank account is required. The 28% service fee is deducted from the sale proceeds before disbursement. The operations team assists with wire transfer setup for first-time recipients.
Most domains in the Softbrite catalog sell within 3 to 6 months based on documented internal data. The resale team begins active marketing within days of purchase. Buyer inquiries may begin within weeks depending on the domain and industry demand. First-time buyers should plan for at least 3 months before a potential sale and should not deploy capital they need access to in the short term.
You have read how it works. The next step takes two minutes. Domains start at $3,000.
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