You buy the domain.Here's what our teamdoes next.
The 28% service fee covers a full-service resale operation. This page shows you exactly what that operation looks like from the inside.
The Difference Between Listing a Domain and Selling a Domain
Anyone can list a domain for sale. You go to a marketplace, type in a name, set a price, and wait. That's listing. And for most domain owners, that's where the story ends. The domain sits on a page with thousands of other names, gets almost no traffic, and nothing happens.
Set a price, post the domain name on a free directory with millions of other names, and wait. Almost no traffic or results.
Identifying potential buyers, running targeted ad campaigns, handling objections, managing corporate negotiations, and safe transfer.
Selling a domain is a completely different operation. Selling means identifying who the right buyers are. It means positioning the domain so those buyers find it. It means running campaigns that put the name in front of people with budgets and intent. It means handling the conversations, the objections, the lowball offers, and the negotiations that lead to a real deal at a strong price.
That's what Softbrite's resale team does. And that's why our buyers don't need to worry about the selling side. It's being handled by people who do this every day.
The Full Breakdown of Our Resale Operation
When our team takes on a domain for resale, one of the first things they do is build a buyer-facing landing page on the domain itself. This isn't a generic "this domain is for sale" placeholder. It's a strategically designed page that communicates the domain's value, its industry relevance, and why a buyer should act. When a qualified buyer types that domain into their browser or lands on it through an ad, they see a professional presentation that positions the name as a serious business asset.
Our team runs paid advertising campaigns to drive qualified traffic to your domain's landing page. These campaigns are targeted at buyers in the industries where the domain carries the most value. If you own a domain with strong keywords in the fintech space, for example, the ads target decision-makers at fintech companies, startup founders in financial services, and brand agencies working in that sector. This is not broad, untargeted traffic. It's strategic buyer acquisition.
Beyond the landing page and paid campaigns, your domain is listed across premium marketplace channels where high-value domain transactions happen. These are not the free directories where millions of low-quality names compete for attention. These are curated channels where corporate buyers, funded startups, and brand agencies go when they're ready to spend on the right name.
When a potential buyer reaches out, whether through the landing page, a marketplace listing, or a direct inquiry, our team handles every conversation. They respond promptly, answer questions about the domain's value and potential, and keep the buyer engaged through the decision-making process. First impressions matter in high-value transactions, and our team knows how to make them count.
This is where our team's experience delivers the most value. Domain negotiations are unlike most other types of sales conversations. Buyers test for desperation. They lowball. They disappear and come back weeks later hoping you've dropped your price. They ask you to justify the valuation. They try to create urgency on their terms. Our resale team has handled thousands of these conversations. They know when to hold firm, when to counter, when to walk away, and when to close. A single negotiation handled by an experienced professional can mean the difference between a $30,000 sale and a $60,000 sale. That expertise is one of the most valuable things the 28% service fee covers.
When a deal is agreed upon, our team manages the entire closing process. The final buyer submits payment, the funds are verified and cleared, and the domain is transferred directly from Softbrite's administrative control to the new owner. Your 72% of the sale price is then disbursed to you via wire transfer from the United States. You don't need to be involved in the closing. You don't need to coordinate with the buyer. You don't need to handle any technical transfer steps. The team manages it end to end.
Our Revenue Depends on Your Domain Selling
The 72/28 model isn't just a pricing structure. It's an alignment mechanism.
We don't charge monthly fees. We don't charge listing fees. We don't charge for the ad spend, the landing page development, or the negotiation time. All of that is covered by the 28% service fee, and that fee only applies when your domain sells.
That means if your domain doesn't sell, we've done all that work for free. We've built the landing page, run the ads, managed the inquiries, and spent real time and resources with no return.
Aligned Incentives
That's why we're selective about which domains enter the Softbrite catalog. And it's why our resale team works hard on every single listing. We're not a company that profits whether you succeed or not. We profit when you profit. That's the whole point.
Browse DomainsThis Is What Your 28% Pays For
Landing pages, paid ad campaigns, marketplace listings, buyer management, expert negotiation, and a clean closing process. All handled by a team with over a decade of experience in the premium domain market.
You don't need to learn how to sell domains. You just need to pick one. Our team handles the rest.